Revenue projections and commits come in many shapes and sizes. From Opportunities sourced to won and from pipeline influenced to captured and sometimes simply qualified leads. Taking on a revenue goal will almost always guarantee a seat at the table and more importantly have a direct tie to understanding the…

With the onset of the pandemic, several companies made the shift to digital ‘everything’. From remote work to customer success, everyone took to Zoom and virtual worlds became the new reality. After two years of having played in this field with multiple ‘test and learn’ programs, there’s a rapid emergence…

There is a lot of content online that covers how to build experiences for customer acquisition from websites and all sorts of landing pages. Not much has been shared about experiences for paid customers. …

It has been a few weeks since I saw the movie “Becoming”. Several words that Michelle said stuck with me and more importantly her energy continues to linger on as soon as I visualize the movie. In the midst of the documentary, she said something about needing to ‘Become’ the…

Last evening, as a strong reaction to having read the gazillion news sources on COVID19, I rushed to the nearest Walmart in the hope of stocking up. I did not plan to hoard or even buy extra. …

Striking the balance between work and home as a new mother, three years and counting has been a challenge in itself. Add to it the challenges of working from home with bare minimum childcare options. I do consider myself blessed that serendipitously at this time I have the help I…

The fun ride It’s like building a magic glass ball that predicts the likelihood of success of startups. Except that it’s not magical at all and has a predictive accuracy of 50% with a recent successful prediction of 75% accuracy! The past two years have been a fun entrepreneurial ride…

One of the biggest advantages of a rising ecosystem is that a rising tide lifts all boats. I found myself in Chicago in 2012 when the tech startup scene was budding and getting energy from a small coworking space called 1871. Today, 1871 boasts of being the largest innovation hub…